Made By Cow
Naturally Better

Made By Cow introduced Australia’s first cold-pressed raw milk, using a patented high-pressure process instead of traditional heat pasteurisation. The process made the milk safe to drink while retaining more of its natural qualities, creating a product that was genuinely different from conventional milk.

I worked with Made By Cow to develop the packaging and update the brand as the business prepared to take that difference to a much wider retail audience.

Client
Made By Cow

Sector
Food & Beverage

Project
Branding, Packaging & Promotion

Services
Packaging Design
Brand Development
Campaign Design
Digital & Social
Retail Communications

Making a different kind of milk easy to understand.

Made By Cow was entering a highly competitive category with a premium product and a process most consumers had never encountered. The packaging needed to stand out on shelf, communicate the quality of the product and make the idea of cold-pressed raw milk feel straightforward rather than overly technical.

We developed a clean, flexible packaging system built around the existing Made By Cow identity. Strong typography, simple product information and a restrained visual approach helped give the bottles a distinctive presence while allowing different varieties to be clearly recognised. The system was designed from the outset to adapt across multiple products and SKUs as the range grew.

Taking the story beyond the bottle.

As Made By Cow expanded, the visual identity was carried across advertising, social media, digital campaigns and in-store communications.

A key part of the work was explaining what made the product different. Simple graphics, photography and messaging helped communicate the cold-pressed process and the qualities of the milk without relying on complicated language.

The work supported Made By Cow as it expanded into major national retailers including Coles, Woolworths and IGA, giving the brand a consistent presence from the supermarket fridge through to digital and campaign communications.

The packaging system gave Made By Cow a recognisable foundation for expanding beyond its original milk range.

As new products were developed, the identity was adapted across flavoured milks, iced coffee, butter and ice cream – maintaining the character of the original brand while allowing each product to establish its own place within the range.

Client Testimonial

“I’ve worked with many design teams and agencies, but none come close to Sean. The content he creates is always spot on! While he always follows a brief perfectly, he always thinks outside the box and provides many additional creative options to work with, which gets a better end result. He’s efficient with excellent attention to detail, with a seamless operating style that is so easy to work with."

Joanna Warr
Marketing Manager – Made By Cow