Articles
Thoughts, insights and experience from many years working in branding & design.
From brand identity to brand intelligence
Combining brand strategy and AI for Maribyrnong City Council's Business Elevate Program, turning brand knowledge into a practical Custom GPT.
Cocktails & Creatives: Advice for emerging designers
Sharing advice for emerging designers on finding work, building client relationships and using AI in design at Monash University’s Cocktails & Creatives.
Maribyrnong Business Elevate Program
Citizen By Design was selected as a Preferred Business Supplier for Maribyrnong City Council’s Business Elevate Program, providing branding support to local businesses.
Designers on Film: Die Hard
Joining Jason Tselentis on the Designers on Film podcast to discuss Die Hard, design, creativity and the films that inspire us.
Good logos are simple
What makes a good logo? This is why simplicity, versatility and recognition are essential to creating distinctive and enduring brand identities.
A life in design: from Ireland to Australia
Guest on the BizBites Podcast to discuss branding, design and the career journey that took him from Northern Ireland to Melbourne.
Badges of Honour
What makes a great club crest? Exploring how sports identities build recognition, unity and legacy, drawing on 20+ years of design experience.
A career in design
Talking to Auspreneur about my journey from Ireland to Melbourne, building a design business, finding clients and a career in branding.
20 Australian design studios to watch
Citizen By Design was featured by Australian Business Journal as one of 20 Australian design studios to watch, recognising our work across branding and visual communications.
Pinterest as a design tool
How I use Pinterest for visual research, creative inspiration and client collaboration when developing brand identities and design direction.
Your website is a key part of your brand – consistency matters.
Brand identity, clear communication and consistent design can help you create a website that builds recognition, confidence and trust.