Independent
Design Studio

Based in Melbourne

20+ years experience crafting distinctive logos, comprehensive brand systems, and visual communications that connect organisations with their audience. 

  • A certification document for a Brand Specialist, with a red ribbon that says 'Certified Brand Specialist,' placed on a surface with a black keyboard in the background.

    Brand Specialist

    Participant in the first Australian cohort at a masterclass in branding taught by the world's leading expert, Marty Neuimeier.

  • A green sensor grid with a pixelated light pattern on a geometric green background.

    Internationally Recognised

    Selected by a panel of experts from 40,000 submissions to appear in Logo Lounge 14 and 15 books

I’m Sean, an Irish-born designer who has called Melbourne home for the past 17 years.

My career has taken me through senior agency and in-house roles, freelance collaborations and, ultimately, my own independent practice Citizen By Design.

I enjoy working directly with people to understand what makes their business distinctive, and inspiring, before turning that into branding & communications that are clear, memorable and built to last.

Proud to serve on the
AGDA Victorian Committee
since 2024, helping support
and connect Melbourne’s design
community through events,
advocacy and industry initiatives.

A Citizen…
By Design

  • A smartphone displaying a podcast titled "Designers on Film" is placed on a tiled floor. The podcast features a discussion of the film "Die Hard" with Sean McCaul. The background includes a reflective metal surface and part of a illustrated poster with a hand and red accents.

    Appearing On

    Still can’t believe I got onto this podcast to speak about my favourite movie – the next 2 episodes were Paula Scher and David Beirut 🤯 Listen to the episode here

  • A silver, geometrically shaped keychain with a cutout design, resting on a black surface next to a red ribbon with 'A DESIGN' written on it.

    A'WARD WINNING

    Gaelic Games Victoria logo won the A' Design Award, a competition which recognises original work

Have a project
in mind?

Whether you’re creating a new identity,
refreshing your brand or developing publications
or reports – it’d be great to discuss.

sean@citizenbydesign.com