An independent studio
with 20+ years experience
in branding and
visual communication.

DESIGN

CITIZEN BY 

Create designs that inspire, resonate, and leave a lasting impression.

email sean@citizenbydesign.com

Sean McCaul sitting at a desk working on a computer with a screen displaying 'Brand Identity.' The workspace has a round mirror, plants, flowers, and decorative items on the wall and shelves.
  • Level C Branding Masterclass Certificate of completion, signed by design legend Marty Neumeier – American author and speaker who writes about brand, design, innovation, and creativity.

    BRAND SPECIALIST

    Level C is the only professional certification masterclass in branding taught by the world's leading brand expert.

  • Award winning design featured on LogoLounge – the research and networking tool for graphic designers who create corporate identities, or logos.

    Logo Lounge Winner

    Featured in this prestigious design book & competition, with a logo selected by a panel of experts from 40,000 logo submissions.

  • A metallic geometric-shaped object resting on a dark surface, with a red ribbon titled 'A DESIGN AWARD & COMPETITION.'

    A'DESIGN AWARD

    Our logo for Gaelic Games Victoria won the A' Design Award which recognises excellent and original work from across the globe.

  • Logo for APAC Insider Australian Enterprise Awards, because Citizen By Design was awarded the best Graphic Design studio.

    Best Graphic Design Studio

    Proud to win Best Graphic Design Studio in the Australian Enterprise Awards 2023, which recognise innovation and results-focus.

Citizen By Design is proud to work with
businesses, councils, clubs, not-for-profits and PEOPLE who value creativity

Client include Genius People, Irish Australian Chamber of Commerce, Gaelic Games Victoria, Knox City Council, Celtic Club, Fliteboard, Bayside Business Network, Bayside City Council, Rostrum, StarRez, Network for Good, and Made by Cow.
  • Photo of Joanna Warr, Head of Marketing for Made By Cow, giving a recommendation for Citizen By Design

    JOANNA WARR • HEAD OF MARKETING

    “I’ve worked with many design teams and agencies, but none come close to Sean. The content he creates is always spot on! While he always follows a brief perfectly, he always thinks outside the box and provides additional creative options to work with, which gets a better end result. He’s efficient with excellent attention to detail, with a seamless operating style that is so easy to work with.”

  • Photo of Andrew Motee, Head of Strategy for International Trade Management, giving a recommendation for Citizen By Design

    ANDREW MOTEE • HEAD OF STRATEGY

    “Sean is our chosen design partner due to his ability to understand our marketing challenges and deliver exceptional outcomes across multiple mediums (digital and physical) each time. He has been instrumental in positioning our brand to stand out in a competitive market and I would highly recommend his services for any industry.”

  • Photo of Asha Xavier, General Manager for Wanderlust, giving a recommendation for Citizen By Design

    Asha Xavier • General Manager

    “Having worked previously with Sean on a design project for Fairfax, he was my first choice in taking on the challenge of reshaping a global festival brand for launch into the Australian market. He presented multiple exciting creative concepts for print & digital mediums, and I highly recommend his services as I have to other clients who’ve been very satisfied with the high level of work delivered.”

Bookshelf with books, open notebook with 'BRAND Identity' written on the page, black marker, and branded business cards on a desk.

“Under Sean McCaul's leadership, this studio is a testament to the transformative power of design, making them the go-to choice for businesses seeking not just aesthetics, but, more importantly, a meaningful and enduring brand.” Read Article →

Branding Agency
to Watch

A vintage sign advertising a fishing supply store, featuring a fish illustration in black and white with a green fishing lure or bait in the center, and text promoting fishing equipment from Jos. Braddell & Son in Ireland.

ireland
to australia

how i got my BOOT in the door of an australian design agency
and began the journey TO becomE a ‘citizen by design’

Two passports, one from Ireland with the Irish harp emblem, and the other from Australia with the Australian coat of arms, are placed on a grid-patterned surface. Overlaid text reads "Citizen by Design: The Backstory."
Photos of a colorful summer event poster held by a person, and a person reading a magazine or brochure, with an open magazine showing various articles and images on a table, and a page with text describing a portfolio and design work.
Page shows a grid of nine circles with various logos and text, with a description below. The logos include 'Truly Deeply,' 'hello,' 'R-c-o,' 'ektavo,' 'live' in yellow, 'Büro North,' a circular arrow symbol, 'Salmine Design Group,' and 'TANK.' The te
White 3D letters spelling 'LIVE' placed outdoors at night, with a city street and lit building in the background.
Open shoe box with yellow caution tape lining, crumpled paper, and a spray-painted boot with a humorous note inside that says, "Now I've got my boot through the door again..."
A person holds a flyer advertising a one-week work-from-home opportunity with a free offer, outdoors on a city street, with a smiling man carrying a laptop in the background.
Sean McCaul sitting at a table, smiling, with a bowl of salad in front of him. He wears a black shirt with colourful cartoon characters on it, and on the table are green and red cartons and signs related to a healthy eating campaign.
A wall with a framed Australian citizenship certificate, an award plaque, and a shelf holding medals and trophies, with a small figurine of a gazelle or antelope.

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