Hi I’m Sean, a graphic designer from Ireland. In my 20+ year career I’ve been fortunate to work for some great creative agencies and I’m grateful to be an Australian citizen.
As Citizen By Design® I specialise in the creation of impactful branding. I’m passionate about producing creative work which makes my clients proud, inspires their audience and helps business grow.
Testimonials
-
![]()
JOANNA WARR • HEAD OF MARKETING
“I’ve worked with many design teams and agencies, but none come close to Sean. The content he creates is always spot on! While he always follows a brief perfectly, he always thinks outside the box and provides additional creative options to work with, which gets a better end result. He’s efficient with excellent attention to detail, with a seamless operating style that is so easy to work with.”
-
![]()
ANDREW MOTEE • HEAD OF STRATEGY
“Sean is our chosen design partner due to his ability to understand our marketing challenges and deliver exceptional outcomes across multiple mediums (digital and physical) each time. He has been instrumental in positioning our brand to stand out in a competitive market and I would highly recommend his services for any industry.”
-
![]()
Asha Xavier • General Manager
“Having worked previously with Sean on a design project for Fairfax, he was my first choice in taking on the challenge of reshaping a global festival brand for launch into the Australian market. He presented multiple exciting creative concepts for print & digital mediums, and I highly recommend his services as I have to other clients who’ve been very satisfied with the high level of work delivered.”
Let’s work together
-
![]()
BRAND SPECIALIST
Level C is the only professional certification masterclass in branding taught by the world's leading brand expert.
-
![]()
Logo Lounge Winner
Featured in this prestigious design book & competition, with a logo selected by a panel of experts from 40,000 logo submissions.
-
![]()
A'DESIGN AWARD
Our logo for Gaelic Games Victoria won the A' Design Award which recognises excellent and original work from across the globe.
-
![]()
Best Graphic Design Studio
Proud to win Best Graphic Design Studio in the Australian Enterprise Awards 2023, which recognise innovation and results-focus.
featured by
-
![]()
10 Branding Agencies to Watch in 2024
“Under Sean McCaul's leadership, this studio is a testament to the transformative power of design, making them the go-to choice for businesses seeking not just aesthetics, but, more importantly, a meaningful and enduring brand…” Read Article →
-
![]()
20 Designers to watch
“Citizen By Design helps clients conceptualise big ideas, craft authentic branding, and create inspirational graphics. They are experts at bringing brands to life, something businesses of all sizes can benefit from…” Read Article →
-
![]()
Auspreneur INTERVIEW
“Since 2016 Citizen By Design has helped clients to engage and grow their audience, by applying the creative skills Sean has developed working for some of Melbournes biggest branding & advertising agencies…” Read Article →
-
![]()
Studio's Leading Australian Design
“What clients value most about Citizen By Design is their design knowledge, as well as the quality of work they deliver. A key component of their success is being easy to work with, and working hard to solve all kinds of design problems…” Read Article →
