Build reputation,
recognition and trust
– by design.

Citizen By Design
is an independent branding and design studio based in Melbourne, creating distinctive brand identities, campaigns and visual communications for businesses, organisations, councils and communities.

An electric vehicle charging station in Knox with a woman smiling, holding a charging connector, standing next to a white electric car with branding for Knox NET ZERO. The charging station displays the message 'NET ZERO' and information about electric vehicle charging stations in Knox.

Council • Knox Net Zero

A group of people participating in a yoga or meditation class outdoors with their arms extended forward, facing a stage where an instructor is leading the session. The stage has large banners reading "Wanderlust 108 Australia" and is set in a park or natural setting with trees in the background.
A group of people participating in a yoga or meditation class outdoors with their arms extended forward, facing a stage where an instructor is leading the session. The stage has large banners reading "Wanderlust 108 Australia" and is set in a park or natural setting with trees in the background.

Event • Wanderlust 108

A woman with long dark hair and glasses wearing a pink fuzzy sweater is holding a bottle of raw milk, examining it in a store aisle with other bottles of milk on the shelf.

Packaging • Made By Cow

Craft a distinctive
brand identity

Entrance to Harvest Laneway with floral decorated black walls and a wooden sign overhead, featuring painted pink flowers and white floral designs.

Identity • Harvest Laneway

A logo for Sunburst Botanics with green background, yellow text, and a sun with a smiling face, surrounded by stylized sun rays.

LogoLounge • Sunburst Botanics

A girl with curly hair, wearing a dark sports jersey and a black cap, is smiling and pointing at a banner for the Melbourne Young Men’s Gaelic Football team, which features a green background and a logo with Greek letters and Gaelic football symbols.

Crests • Gaelic Athletic Association

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I’ve been doing design for over 20 years…
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