badges of honour

A club crest is more than just a logo, it’s a symbol that'‘s worn with pride and stirs emotion in players, fans, and rivals. When it’s done well, it becomes part of something bigger – a legacy.

Here’s three branding benefits a professionally designed emblem can bring to your club:

1. Recognition

Your crest should reflect your values, your history, and your vision. It’s a visual statement that says who you are – and why you matter. When crafted with care, it creates instant recognition, on and off the field. Fans don’t just see it, they feel it.

2. Unity

Great crests unite people – they bring players, supporters, and communities under one banner. When fans wear it on their chests, or share it online, they’re not just showing support – they’re becoming part of the story. A good crest builds pride, and a great one builds loyalty.

3. Legacy

The best crests balance tradition with progress. They carry the past into the future, evolving without losing their soul. Done right, they become timeless. Not just remembered, but revered.

"Design creates culture. Culture shapes values. Values determine the future."

Robert L. Peters

A crest isn’t just a mark – it’s a message, a statement of professionalism, belief, and intent.

Citizen By Design has helped GAA, Football, and Supporters clubs to create crests that spark passion and pride. If your team’s identity needs a refresh, I’d love to help you make your mark. Contact sean@citizenbydesign.com

See some examples…