Club crests generate
powerful emotions

They’re logos that become etched into hearts & minds, literally worn as a badge of honour by players and fans. They symbolise professionalism, shape the perceptions of a club and contribute to its success. Citizen By Design® can help you create a transformative team crest that elevates your sport brand and ensures a lasting legacy.

Crest designs can be a game-changer
3 brand benefits aN emblem can bring to your club

Crests should be authentic and synonymous with a team's values, it’s history and mission. It's like a visual manifesto that ignites the passion of supporters, embedding the team's brand deeply in their memories and identity.
A well-designed crest has the power to unite players, fans, and entire communities under a single banner. It becomes a symbol of pride and belonging. When supporters proudly display the crest on jerseys and merchandise, they become the most loyal of all brand ambassadors.
Successful crest designs stand the test of time – they combine a clubs history with its future, to produce an emblem that embodies tradition whilst embracing modernity, to create a symbol that transcends generations.

MIAMI CELTIC
SUPPORTERS CLUB

The passion of Celtic fans is well renowned, and a vast network of global Supporters Clubs are the lifeblood of Celtic FC. Every CSC has it’s own identity and story to tell, and I was proud to help Miami CSC create their new crest.

Gaelic Games Victoria

Gaelic Games Victoria wanted an identity that was inclusive, inspirational, and symbolised the professionalism of Gaelic Games – championing the state of Victoria. The inspiration behind the design were vintage Aussie Rules crests, namely the ‘The Big V’ logo for Victoria (created 1879).

Young
Melbourne

Young Melbourne GAA club was formed to provide the children of those with an affinity to Ireland, the Irish diaspora and the wider Australian community with an opportunity to learn the skills of Gaelic Football & Hurling. The motto of the GAA is “where we all belong” and Young Melbourne wanted a design that invoked this slogan, and a crest that players could proudly wear on their jerseys.

PENINSULA
HARPS

BILLY MCNEILL
CELTIC SUPPORTERS CLUB

An updated brand identity for my home town CSC, a supporters club which brought me to my first ever game way back 1996. Hail Hail!

Pearses 7s
Australia’s BIGGEST
GAA tournament

An amazing tournament which goes from strength to strength each year, bringing clubs from all across Australia and New Zealand to Melbourne for an intense weekend of football, hurling, camogie, and fierce craic.

20+ years
Club & County
experience

Throughout my design career I’ve had the opportunity to create lots of branding & design work for GAA clubs, which began back in my hometown working for Lairdesign where I produced;