The world’s only
‘Mindful Triathlon’
Wanderlust 108 is a festival that combines a 5K run, yoga, and meditation hosted in iconic parks and public spaces around the world. More than just a fitness event, it’s a celebration of mindfulness, community, and self-growth. I was brought in to lead creative delivery for the Australian events held in Sydney, Melbourne, and Brisbane, tasked with crafting bespoke visual branding that would resonate with local audiences.
Working closely with the ANZ marketing team I designed a custom wordmark and developed a typography style that captured movement and energy, while ensuring strong legibility for use across signage, stage branding, and merchandise. Event photography was used to bring the experience to life, helping build anticipation and convey the unique festival atmosphere.
We created a full suite of pre-event marketing assets including social media, press ads, billboards, and digital/print advertising. I also developed event signage systems, wayfinding, maps, and a merchandise line ensuring brand cohesion at every touchpoint.
DELIVERABLES
Logo design
Branding
Digital & print Advertising
Social Media
Video / Animation
Wayfinding & Site signage
Promotional Merchandise
Client Testimonial
“Having worked previously with Sean on a design project for Fairfax, he was my first choice in taking on the challenge of reshaping a global festival brand for launch into the Australian market.
He presented multiple exciting creative concepts for print & digital mediums, and I highly recommend his services as I have to other clients who’ve been very satisfied with the high level of work delivered."
Asha Xavier
General Manager – Wanderlust ANZ
