Every time technology
solves a problem,
it creates new ones…
One of the biggest issues emerging with AI is sameness. Everyone has access to the same tools, the same models, the same prompts – the same outputs.
But AI becomes genuinely powerful when it’s guided. When it understands your values, your tone, and your priorities, it stops being a shortcut and starts becoming a support system.
Citizen By AI
Custom GPT
Think of it like
brand guidelines
that talk back…
Your own private GPT — trained to understand your unique brand story, values, and voice — helping you to think, write and make decisions with speed & clarity.
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A Custom GPT is your brand — made interactive.
We build an AI assistant using OpenAI’s technology, and train it on your voice, positioning, values and messaging.
It doesn’t replace you.
It protects you.You can ask it:
– “Does this sound like us?”
– “How should we describe what we do?”
– “Write a short intro for a grant / event / email in our tone.”It’s like having your brand guidelines, strategist and copy check — all in one place, on demand.
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Brand Clarity Session
We sit down and define who you are, what you stand for, and how you want to be heard.Build Your AI Voice
We shape your GPT’s personality, role, and boundaries so it speaks in your tone — not generic AI tone.Train on Your Business
We upload curated material (not just a data dump): your story, offers, positioning, values, FAQs.Test It Together
We ask it real questions your business faces — and tune it until it feels right.Handover Kit
You get your private GPT link plus a simple guide on how to use it day-to-day across brand, marketing and communication.
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– A clearer definition of your brand’s purpose, values and voice
– A working Custom GPT trained on your business
– A handover pack: your brand language, tone guide and how to use your GPT well
– Confidence using AI without losing who you are
Must have Chat GPT Plus or Pro Account
Citizen By AI is part of the 2025/26 Maribyrnong City Council Business Elevate Program.
A local initiative helping small businesses access up to $2,000 in funding to strengthen and grow.
Eligible businesses in the City of Maribyrnong can use their Elevate voucher to work one-on-one with me to build their own Custom GPT: a brand-aligned AI assistant trained to understand their voice, values and goals.
Intelligence By Design
This is about taking something that already matters — your brand, your values, your way of thinking — and turning it into something you can actually use every day.
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What’s the personality & purpose of your GPT? What perspective does it bring to every conversation?
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What problem is this GPT designed to solve? What insights, philosophies, or principles shape how it responds?
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How does it speak? Does it challenge or comfort? Is it poetic or practical?
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Depth, not volume. We train with material that truly represents your thinking and approach.
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What will and won’t say — Your GPT should reflect your ethical stance, and commitment to clarity.
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Good design is responsive. Train your GPT to recognise tone, uncertainty, or curiosity — and adjust accordingly.
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How does your GPT guide the journey? What steps does it take to help them think, learn, and discover.
