Every time technology
solves a problem,
it creates new ones…
AI is automating tasks, making things faster, opening new opportunities…
But it’s also making everything look & sound the same — and if an AI can write for us, think for us — how can we make sure it still feels like… “us”?
Citizen By AI
can help you create :
Custom GPTs
Purpose built on Open AI - intelligence that’s trained to know your story, brand, values, and goals. A strategic partner you can problem solve and co-operate with, literally 24/7.
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OpenAI allows you to create your own bespoke version of ChatGPT — one that behaves, speaks, and responds according to your brand’s unique style.
Think of it like giving your business an intelligent digital assistant — that’s trained to stay on brand, stay in voice, and help you stay consistent.
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We’ve combined brand strategy with AI design thinking to develop a unique step-by-step process:
Clarify Your Brand – We’ll define who you are, what you do, and why?
Craft the GPT’s Identity – We’ll give your AI a persona based on your brand values, and a purpose based on your goals.
Train with Knowledge Files – We’ll refine and upload your brand materials, examples, and prompts that teach your GPT how to respond.
Test & Refine – We run real conversations and fine-tune tone, pacing, and accuracy until it feels ‘right’.
Deliver & Guide – You’ll receive a private GPT link, along with a simple handover guide on how to use it in daily decision-making, brand strategy and creative tasks.
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A deeper understanding of your brand values & voice.
A practical AI assistant that supports marketing, communications, and daily decision making.
Training materials and a brand-focused AI guide you can use long-term.
Must have Chat GPT Plus or Pro Account
Citizen By AI
Part of the 2025/26 Maribyrnong City Council Business Elevate Program.
This initiative helps small businesses access up to $2,000 in funding to strengthen their operations and grow. Eligible businesses based in the City of Maribyrnong can redeem a voucher to work one-on-one with me to build their own Custom GPT — an AI assistant trained to understand their brand voice, values, and goals.
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What’s the personality & purpose of your GPT? What perspective does it bring to every conversation?
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What problem is this GPT designed to solve? What insights, philosophies, or principles shape how it responds?
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How does it speak? Does it challenge or comfort? Is it poetic or practical?
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Depth, not volume. We train with material that truly represents your thinking and approach.
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What will and won’t say — Your GPT should reflect your ethical stance, and commitment to clarity.
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Good design is responsive. Train your GPT to recognise tone, uncertainty, or curiosity — and adjust accordingly.
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How does your GPT guide the journey? What steps does it take to help them think, learn, and discover.
Intelligence By Design
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