Good logos are simple

A well designed logo blends character with restraint. It becomes recognisable, memorable, and meaningful over time. It’s not just decoration – it’s identity.

A logo is the first building block of your brand – an important symbol that encapsulates what makes your business unique, and it could be the first connection you make with your audience. There’s always the temptation to overload a logo with too many elements, trying to explain too many things, basically diluting its impact and potentially confusing customers. Simplicity is crucial in creating a logo that not only works, but also leaves a lasting impression. Here are three questions worth asking:

1. Is my logo too complex?

If your logo has too many moving parts, it’s harder to scale, reproduce, or remember. Brands with consistent presentation see stronger recognition – and in some cases more revenue. Simpler logos create stronger systems.

2. Does it work in one colour?

A good logo doesn’t rely on effects or colours to impress. If it holds up in black and white, it’ll hold up anywhere – on a pen, a billboard, or a digital screen. This also makes your identity easier to apply consistently.

3. Does it reflect what I stand for?

Your logo should carry some meaning. Not in a literal way, but in how it feels. Does it reflect your personality, your tone, and values? A strong logo becomes a symbol for your brand – not just a mark, but a message.

"Design is thinking made visual."

Saul Bass

Simple doesn’t mean basic. It means focused, clear, and designed with care.

Citizen By Design can you create a logo that grows with your business, and better reflects whatever it is that makes you different. Let’s discuss your logo, contact sean@citizenbydesign.com

See some examples…