Logo Design
Create a distinctive identity people recognise and remember
A logo is often the most visible part of your brand. I create distinctive, meaningful identities for businesses, organisations, clubs and communities – designed to work everywhere your brand needs to appear.
Your logo isn't your entire brand, but it's often the part people encounter most.
A successful identity distils something meaningful about your organisation into a simple, distinctive visual form – something that can be recognised at a glance and remembered long after.
Simple doesn't mean easy. The strongest identities are the result of understanding, exploration, refinement and knowing what to leave out.
Internationally
recognised logo designer
Proud to have identities featured in LogoLounge, the world's leading showcase of contemporary logo design chosen from thousands of international submissions.
LogoLounge Book 14
Harvest Laneway
LogoLounge Book 15
Sunburst Botanics
What makes
a good logo?
Distinctive
It should look like you, not everyone else in your industry.
Relevant
It should reflect your personality and positioning, appealing to your audience.
Simple
Strong ideas are easier to recognise, reproduce and remember.
Versatile
From social profile to signage, it’s a symbol that needs to work everywhere.
Enduring
Good identity’s stand the test of time, and they don’t depend on whatever’s trending.
The process
From idea to identity
01 — Understand
We start with you – what you do, who you're speaking to, what makes you different, and where you want to go.
02 — Explore
I research your market and explore visual territories, looking for ideas that are distinctive, relevant and ownable.
03 — Create
The strongest directions are developed into concepts, looking beyond aesthetics to how each idea can effectively represent your organisation.
04 — Refine
The chosen direction is refined – typography, proportion, colour and application – until every element is fully resolved.
05 — Deliver
You'll receive a practical identity system and the files you need to use it confidently across print, digital and real-world applications.
20+ years experience
and counting…
I’ve been doing logos a long time and I’ve worked with organisations at all sizes and at different stages — from new ventures needing their first identity to established businesses whose brand no longer reflects who they are.
Career Highlights
Crests & Emblems
Craft an identity that better represents your business
Whether you're starting something new or you’ve outgrown your existing identity, let's talk about what your brand needs.