Harvest Laneway
Creating a distinctive identity
for a local destination
Located in the heart of Leongatha, Harvest Laneway is a garden centre created for Gippsland’s community of passionate gardeners.
I developed the brand identity to give the business a distinctive presence from the outset — combining a bold, handcrafted character with an identity that could work across signage, environmental graphics, print and everyday communications.
The result is a brand that feels at home in its regional setting while giving Harvest Laneway a strong and recognisable presence of its own.
Client
Harvest Laneway
Sector
Retail
Services
Brand Identity
Creative Direction
The Harvest Laneway identity was selected for LogoLounge Book 14, from more than 30,000 submissions worldwide.
LogoLounge was one of the resources I regularly turned to when I started my design career, so having my own work selected for the book – alongside studios and designers I’ve admired for years – was particularly rewarding.
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