Sunburst Botanics
Exploring a more human
identity for medicinal cannabis
Sunburst Botanics is a self-initiated brand identity exploring a more approachable direction for medicinal cannabis, moving away from familiar industry conventions towards a visual language inspired by natural wellbeing.
The identity centres on the sun as a symbol of warmth, optimism and renewal. A distinctive sunburst mark, supported by botanical greens and vibrant yellow, creates a flexible visual language that brings a sense of energy and positivity to the brand.
Built around the sun
The identity was designed as a flexible system, allowing the sunburst to move between a distinctive brand mark, graphic device and pattern. A deep botanical green provides a grounded foundation, while the bright yellow brings warmth and energy to packaging, apparel and communications.
A brand symbol
that radiates
AWARD WINNING
AWARD WINNING
Selected for LogoLounge
The Sunburst Botanics identity was selected for publication in LogoLounge Book 15, recognised by an international panel of judges from more than 30,000 submissions worldwide.
Following the inclusion of Harvest Laneway in Book 14, this marks a second consecutive edition featuring work from Citizen By Design
Other Identity Projects
