Like something? (Put a pin in it)

A lot of people see Pinterest as just a hub for recipes, craft ideas and knitting patterns – which it is! – but it’s also one of the most powerful visual tools available to designers and business owners building a brand.

Pinterest has become an essential part of my creative process, helping me research, organise, and refine brand inspiration across everything from logos and typography to packaging and, yes, patterns and crafts!

If you’re developing your visual identity, here’s how Pinterest can improve your process:

Organise your ideas in one place
Pinterest lets you collect anything that sparks interest, then sort it into visual boards you can access anytime. Whether you’re on your laptop or scrolling on the app, it keeps your ideas close and your direction clear.

Find curated, visual inspiration
As you pin, Pinterest learns what you like and suggests new content accordingly. That means new ideas keep flowing – often work from designers and studios you wouldn’t have found otherwise. It’s like having a living, breathing inspiration wall that keeps evolving with you.

Collaborate with clients (quietly)
Pinterest isn’t just personal – it’s collaborative. Shared boards let you build visual direction together with clients, without needing a big, formal presentation. You can keep boards private too, so your thinking stays focused and behind the scenes.

"The details are not the details. They make the design."

Charles Eames

I’ve built quite a collection of research and inspiration over the years. Feel free to have a browse, and I hope you find something that sparks your next idea.