KNOX NET ZERO
WORKING TOGETHER
FOR A BETTER FUTURE
Knox Net Zero is a campaign which aims to achieve net zero emissions by 2040, and we were selected by council to create branding which motivated and inspired the community to take action on climate change – encouraging them to become a 'Net Zero Hero'. We developed a bold identity & visual system, strong enough to work across the many and varied brand touchpoints.
Renewable energy
Transportation
Our environment
Efficient buildings
Advocacy
Business and industry
Community health
Community education
DESIGN CONCEPTS
We provided 3 options for the our first round concepts, which were based on creative themes taken from councils Climate Response Plan. Each design had different styles, textures, icons and colour pallette – and feedback from this presentation helped us to finalise the Knox Net Zero brand.
