Citizen By Design

Design that serves
the community

Branding & Identity

Branding isn’t just about logos — it’s how people recognise, relate to, and engage with their local council.

A strong, clear identity helps initiatives gain traction and can influence real change. Create brand systems that communicate with purpose – whether that’s shifting behaviours, building trust, or uniting the community around a shared vision – ensure every identity feels relevant, inclusive and distinct.

Case-study: Knox Net Zero branding →

Documents & Reports

These documents are the public face of council leadership – communicate with clarity and present results, visions, and goals with impact.

Transform long-form content into accessible, visually engaging documents. Whether for council teams or the broader public, our work ensures every report is easy to navigate, meets compliance standards, and clearly communicates your goals and outcomes.

Case study: Bayside City Council Plan →

Culture Projects

Improve wellbeing and alignment in your team, and ensure everyone understands and shares your values.

When staff feel connected and informed, they deliver better outcomes for the community. Internal communication is the foundation of a strong and cohesive council team – produce designs that clarify expectations, celebrate milestones, and encourage positive workplace culture through accessible, engaging and people-first communication.

Case study: Knox Thrive →

Signage & Wayfinding

Create systems that are clear, consistent and community-minded, building a visual language that supports civic pride.

Signage is one of the most visible forms of council communication. Done well, it makes communities feel safer, more connected and more cared for. From parks and playgrounds to civic precincts and public facilities, design signage & wayfinding that helps people move through spaces confidently and comfortably – ensuring every sign contributes to a sense of place.

Event Branding

Memorable branding brings people together and celebrates local culture.

Events play a vital role in building belonging, cultural pride and civic engagement. Great design makes sure they’re well attended, widely shared, and remembered long after. Deliver standout event campaigns – from visual identities for festivals, to social media, print materials and onsite signage. Ensure consistency across every touchpoint while capturing the spirit of each unique event.