Moomba Festival
City of Melbourne

Completed @ Hive Creative

Very proud to have contributed to the branding of this iconic Australian festival. Moomba is celebrated during the Labour Day long weekend, held annually since 1955 but its origins date back to 1951 when Melbourne celebrated fifty years of Federation with a parade and the staging of the theatre production 'An Aboriginal Moomba: Out of the Dark'.

It’s a weekend of fun, parades, and action along the Yarra river. 'Let's get together and have fun' is the mission and vision statement of Moomba – and that was the theme behind our brand concept . Whilst the branding has evolved over the years, the logo I designed while working at Hive Creative in 2014 has been refined but it retains the colour and fun from our original design.