HB Fuller
TOOLBOX

HB Fullers Tool Box range is a product that’s built on 30 years hard work on Aussie building sites. They felt the Tool Box range had lost some appeal in the market – they tasked Hive with reinvigorating the brand by creating new promotional material & packaging that would appeal to all trades. I was the lead creative on this project, responsible for designing the new logo mark, packaging and advertising material. We developed the ALL TRADES, ALL CONDITIONS positioning statement which set the tone for all communications, and produced imagery that showcased the product working in all conditions.

Completed @ Hive Creative