Green Light, Eat Right
City of Melbourne

Completed @ Hive Creative

Green Light Eat Right is a healthy eating campaign initiated by City of Melbourne, which uses a traffic light system to classify food and drinks as GREEN (best choice), AMBER (choose carefully) and RED (limit). Working at Hive we designed the branding and marketing collateral, using characters to add more life and context to the traffic light system.

This was my first ever design job when I arrived in Melbourne, and it’s great that this project lives on today, with the GLER branding being applied in food kiosks at council gyms & swimming pools, and the campaign also has a regular presence at the City’s Moomba parade each year.